Know Your Audience — A Reminder for Internet Writers

A Pew Internet & American Life Project Report, Public Awareness of Internet Terms, reveals what tech terms the public understands, and which they don't. For instance, most have a pretty good idea what "spam "is, while not too many know what "podcasting" or "rss" are. Says the study, "The findings are another reminder that new and exciting technology developments that seize the interest of industry officials and journalists such as podcasting and RSS feeds usually take a while to register in the wider public." Download a PDF of the report here.