How People Read on Web Is How You Should Write for Web

OK, so I haven't posted here in a while. But a new eye tracking study brings up an important issue that should not be ignored just because the web is now familiar to us all. That point is that people read differently on the web (and they read different kinds of sites differently). So it is important to write and construct your web sites accordingly. See Jackob Neilsen's highlights of the new eye-tracking study, and review his knowledge base on writing for the web.