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Friday, July 15, 2005

Eye Tracking Studies Should Drive Web Design

A recent eye tracking study for search engine/advertising results reveals a "golden triangle" of where users focus their attention on a search engine results page. While the results are specific to a Google search engine task, the results can be applied to any web project. See a Eyetool's summary of the report here. And check out Eyetools Research blog for ongoing information sample "heat maps" on this important stuff.


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