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Thursday, February 15, 2001

Zen Content: Achieving Reader Flow

Carefully worded headline links with brief descriptions will lead web visitors where you want them to go!

Jakob Nielsen, the Dalai Lama of usability and author of Designing Web Usability: The Practice of Simplicity — reveals how users view pages and what makes them click. His eye-tracking studies reveal that most web users focus on the center of the page as it loads (the content well) waiting for the "information" to appear. Research shows that web users pay little attention to navigation and graphics unless they don't find what they need in the content. For more Jakob Nielsen religion see his Alertbox column at www.useit.com.


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